{"id":1135,"date":"2026-01-19T09:27:38","date_gmt":"2026-01-19T00:27:38","guid":{"rendered":"https:\/\/www.directlabo.net\/blog\/?p=1135"},"modified":"2026-01-19T09:27:38","modified_gmt":"2026-01-19T00:27:38","slug":"post-1135","status":"publish","type":"post","link":"https:\/\/www.directlabo.net\/blog\/1135\/","title":{"rendered":"KPI\u304c\u591a\u3044\u4f1a\u793e\u306e\u8ff7\u3044\u3068\u6e1b\u3089\u3059\u5224\u65ad"},"content":{"rendered":"\n

\u901a\u8ca9\u4e8b\u696d\u306e\u73fe\u5834\u3092\u898b\u3066\u3044\u308b\u3068\u3001\u300c\u304d\u3061\u3093\u3068\u7ba1\u7406\u3057\u3066\u3044\u308b\u4f1a\u793e\u307b\u3069\u3001KPI\u304c\u591a\u3044\u300d\u3068\u3044\u3046\u30b1\u30fc\u30b9\u306b\u3088\u304f\u51fa\u4f1a\u3044\u307e\u3059\u3002CPA\u3001LTV\u3001F2\u8ee2\u63db\u7387\u3001\u7a3c\u50cd\u7387\u3001\u5728\u5eab\u56de\u8ee2\u65e5\u6570\u3001\u89e3\u7d04\u7387\u3001\u5a92\u4f53\u5225ROAS\u306a\u3069\u3002\u3069\u308c\u3082\u91cd\u8981\u3067\u3001\u9593\u9055\u3063\u3066\u306f\u3044\u307e\u305b\u3093\u3002\u305f\u3060\u4e00\u65b9\u3067\u3001KPI\u304c\u5897\u3048\u3059\u304e\u305f\u77ac\u9593\u304b\u3089\u3001\u7d4c\u55b6\u5224\u65ad\u304c\u9045\u304f\u306a\u3063\u3066\u3044\u308b\u4f1a\u793e\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u62c5\u5f53\u8005\u306e\u80fd\u529b\u306e\u554f\u984c\u3067\u306f\u306a\u304f\u3001\u7d4c\u55b6\u4f01\u753b\u306e\u8996\u70b9\u304c\u6574\u7406\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u3088\u3063\u3066\u8d77\u3053\u308b\u73fe\u8c61\u3067\u3059\u3002\u4eca\u56de\u306f\u901a\u8ca9\u3067KPI\u304c\u591a\u3044\u4f1a\u793e\u306e\u8ff7\u3044\u3068\u6e1b\u3089\u3059\u5224\u65ad\u306b\u3064\u3044\u3066\u3092\u304a\u4f1d\u3048\u3044\u305f\u3057\u307e\u3059\u3002\u304a\u6642\u9593\u3042\u308b\u969b\u306b\u305c\u3072\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u307e\u305b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n<\/pre>\n\n\n\n
\u672c\u6765\u3001KPI\u306f\u300c\u7ba1\u7406\u306e\u305f\u3081\u300d\u306b\u5b58\u5728\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u65e9\u304f\u3001\u6b63\u3057\u304f\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002\u3067\u3059\u304c\u6570\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u4f1a\u8b70\u3067\u306f\u6570\u5b57\u306e\u8aac\u660e\u304c\u76ee\u7684\u5316\u3057\u3001\u300c\u3067\u3001\u6b21\u306b\u4f55\u3092\u3059\u308b\u306e\u304b\u300d\u304c\u66d6\u6627\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u7279\u306b\u901a\u8ca9\u4e8b\u696d\u306f\u3001\u5e83\u544a\u30fb\u5546\u54c1\u30fbCRM\u30fb\u7269\u6d41\u3068\u5909\u6570\u304c\u591a\u304f\u3001\u3059\u3079\u3066\u3092\u5b8c\u74a7\u306b\u8ffd\u304a\u3046\u3068\u3059\u308b\u3068\u3001\u3069\u3046\u3057\u3066\u3082KPI\u304c\u81a8\u5f35\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u73fe\u5834\u306f\u75b2\u5f0a\u3057\u3001\u7d4c\u55b6\u306f\u201c\u5224\u65ad\u5f85\u3061\u201d\u306e\u72b6\u614b\u306b\u9665\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u304c\u3001\u7d4c\u55b6\u4f01\u753b\u3068\u3057\u3066\u306eKPI\u8a2d\u8a08\u3067\u3059\u3002\u30dd\u30a4\u30f3\u30c8\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u300c\u5168\u90e8\u3092\u898b\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u4eca\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u201c\u4f55\u3092\u6c7a\u3081\u305f\u3044\u306e\u304b\u201d\u304b\u3089\u9006\u7b97\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n
\u305f\u3068\u3048\u3070\u3001<\/p>\n\n\n\n
\u25cf\u5e83\u544a\u3092\u5897\u3084\u3059\u3079\u304d\u304b\u3001\u6291\u3048\u308b\u3079\u304d\u304b<\/p>\n\n\n\n
\u25cf\u5546\u54c1\u3092\u5897\u3084\u3059\u3079\u304d\u304b\u3001\u7d5e\u308b\u3079\u304d\u304b<\/p>\n\n\n\n
\u25cfCRM\u6295\u8cc7\u3092\u5f37\u3081\u308b\u3079\u304d\u304b\u3001\u5916\u6ce8\u3059\u3079\u304d\u304b<\/p>\n\n\n\n
\u3053\u306e\u554f\u3044\u306b\u7b54\u3048\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6307\u6a19\u306f\u3001\u5b9f\u306f\u305d\u308c\u307b\u3069\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u901a\u8ca9\u4f01\u696d\u3067\u306f\u3001\u7d4c\u55b6\u5224\u65ad\u306b\u76f4\u7d50\u3059\u308bKPI\u306f3\u301c5\u500b\u7a0b\u5ea6\u3067\u3059\u3002\u9006\u306b\u8a00\u3048\u3070\u3001\u300c\u3069\u306eKPI\u3092\u898b\u308c\u3070\u3001YES\u304bNO\u304c\u6c7a\u307e\u308b\u306e\u304b\u300d\u304c\u5b9a\u307e\u3063\u3066\u3044\u306a\u3044\u72b6\u614b\u3053\u305d\u3001KPI\u304c\u5897\u3048\u7d9a\u3051\u308b\u539f\u56e0\u306b\u3002\u8ff7\u3044\u304c\u3042\u308b\u304b\u3089\u6570\u5b57\u3092\u8db3\u3057\u3001\u6570\u5b57\u304c\u5897\u3048\u308b\u304b\u3089\u3001\u3055\u3089\u306b\u8ff7\u3046\u3002<\/p>\n\n\n\n
\u3053\u306e\u30eb\u30fc\u30d7\u306b\u5165\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u4e8b\u696d\u306f\u524d\u306b\u9032\u307f\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u3082\u3046\u4e00\u3064\u91cd\u8981\u306a\u306e\u306f\u3001KPI\u3092\u201c\u73fe\u5834\u7ba1\u7406\u201d\u3068\u201c\u7d4c\u55b6\u5224\u65ad\u201d\u3067\u5206\u3051\u3066\u8003\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u73fe\u5834\u304c\u65e5\u3005\u8ffd\u3046\u6307\u6a19\u3068\u3001\u7d4c\u55b6\u304c\u898b\u308b\u6307\u6a19\u306f\u3001\u672c\u6765\u540c\u3058\u3067\u3042\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u540c\u3058\u306b\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u7d4c\u55b6\u8996\u70b9\u304c\u73fe\u5834\u306e\u7d30\u90e8\u306b\u5f15\u304d\u305a\u3089\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
\u901a\u8ca9\u306b\u304a\u3051\u308b\u7d4c\u55b6\u4f01\u753b\u306e\u5f79\u5272\u306f\u3001\u73fe\u5834\u306e\u52aa\u529b\u3092\u6570\u5b57\u3068\u3057\u3066\u96c6\u7d04\u3057\u3001\u300c\u3053\u306e\u4e8b\u696d\u306f\u3001\u4eca\u3069\u3053\u306b\u5411\u304b\u3063\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u4e00\u8a00\u3067\u8a9e\u308c\u308b\u72b6\u614b\u3092\u3064\u304f\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306eKPI\u306f\u3001\u5c11\u306a\u304f\u3001\u5f37\u304f\u3001\u660e\u78ba\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002KPI\u3092\u6e1b\u3089\u3059\u3053\u3068\u306f\u3001\u7ba1\u7406\u3092\u653e\u68c4\u3059\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5224\u65ad\u3092\u7814\u304e\u6f84\u307e\u3059\u305f\u3081\u306e\u6574\u7406\u3067\u3059\u3002\u3082\u3057\u4eca\u3001\u300c\u6570\u5b57\u306f\u63c3\u3063\u3066\u3044\u308b\u306e\u306b\u3001\u6c7a\u65ad\u304c\u91cd\u3044\u300d\u3068\u611f\u3058\u3066\u3044\u308b\u306a\u3089\u3001\u305d\u308c\u306f\u4eba\u3067\u306f\u306a\u304f\u3001KPI\u8a2d\u8a08\u3092\u898b\u76f4\u3059\u30bf\u30a4\u30df\u30f3\u30b0\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n
\u901a\u8ca9\u306b\u304a\u3051\u308b\u7d4c\u55b6\u4f01\u753b\u3068\u306f\u3001\u672a\u6765\u3092\u4e88\u6e2c\u3059\u308b\u4ed5\u4e8b\u3067\u306f\u306a\u304f\u3001\u8ff7\u308f\u305a\u6c7a\u3081\u3089\u308c\u308b\u72b6\u614b\u3092\u3064\u304f\u308b\u4ed5\u4e8b\u3002KPI\u3092\u7d5e\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u81ea\u793e\u306e\u904b\u7528\u72b6\u6cc1\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305a\u306f\u4e00\u5ea6\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u4f55\u304b\u898b\u3048\u3066\u304f\u308b\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n
\u30c0\u30a4\u30ec\u30af\u30c8\u30fb\u30e9\u30dc\u3067\u306f\u901a\u8ca9\u5168\u4f53\u306e\u518d\u69cb\u7bc9\u652f\u63f4\u3001\u65e2\u5b58\u901a\u8ca9\u306eCRM\u30ea\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u3001\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3001\u5546\u54c1\u958b\u767a\u3001EC\u306e\u7acb\u3061\u4e0a\u3052\u3001SNS\u904b\u7528\u3001\u901a\u8ca9\u5e83\u544a\u30fb\u8ca9\u4fc3\u306e\u4f01\u753b\uff5e\u30c7\u30b6\u30a4\u30f3\u5236\u4f5c\u306a\u3069\u5e45\u5e83\u304f\u884c\u3063\u3066\u304a\u308a\u307e\u3059\u3002\u521d\u56de\u3054\u76f8\u8ac7\u306f\u7121\u6599\u3067\u3059\u306e\u3067\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n
\u6700\u5f8c\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u8aa0\u306b\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n
\u798f\u5ca1\u306e\u901a\u8ca9\u5e83\u544a\u30fb\u8ca9\u4fc3\u30fb\u901a\u8ca9\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u682a\u5f0f\u4f1a\u793e\u30c0\u30a4\u30ec\u30af\u30c8\u30fb\u30e9\u30dc\u3000\u3000<\/p>\n\n\n\n
\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30f3\u30ca\u30fc\u3000\u77f3\u4e95\u3000\u5b5d\u5178<\/p>\n\n\n\n
https:\/\/www.directlabo.net<\/a><\/p>\n\n\n\n
 <\/pre>\n","protected":false},"excerpt":{"rendered":"
\u901a\u8ca9\u4e8b\u696d\u306e\u73fe\u5834\u3092\u898b\u3066\u3044\u308b\u3068\u3001\u300c\u304d\u3061\u3093\u3068\u7ba1\u7406\u3057\u3066\u3044\u308b\u4f1a\u793e\u307b\u3069\u3001KPI\u304c\u591a\u3044\u300d\u3068\u3044\u3046\u30b1\u30fc\u30b9\u306b\u3088\u304f\u51fa\u4f1a\u3044\u307e\u3059\u3002CPA\u3001LTV\u3001F2\u8ee2\u63db\u7387\u3001\u7a3c\u50cd\u7387\u3001\u5728\u5eab\u56de\u8ee2\u65e5\u6570\u3001\u89e3\u7d04\u7387\u3001\u5a92\u4f53\u5225ROAS\u306a\u3069\u3002\u3069\u308c\u3082\u91cd\u8981\u3067\u3001\u9593\u9055\u3063\u3066\u306f\u3044\u307e\u305b\u3093\u3002\u305f\u3060\u4e00\u65b9\u3067\u3001KPI\u304c\u5897\u3048\u3059\u304e\u305f\u77ac\u9593\u304b\u3089\u3001\u7d4c\u55b6\u5224\u65ad\u304c\u9045\u304f\u306a\u3063\u3066\u3044\u308b\u4f1a\u793e\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n","protected":false},"author":2,"featured_media":1137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[15,35,36,9,21],"class_list":["post-1135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-104","tag-15","tag-35","tag-36","tag-9","tag-21"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/posts\/1135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/comments?post=1135"}],"version-history":[{"count":1,"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/posts\/1135\/revisions"}],"predecessor-version":[{"id":1138,"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/posts\/1135\/revisions\/1138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/media\/1137"}],"wp:attachment":[{"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/media?parent=1135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/categories?post=1135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.directlabo.net\/blog\/wp-json\/wp\/v2\/tags?post=1135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}